Discounts that know where they're used.

Create codes for checkout, bookings and subscription renewals. Set who can use them, what they apply to, how often they can be redeemed and when they expire.

Coupons
WELCOME20
New customer welcome
All products 1 use per customer No expiry
20% off
143 / unlimited uses
Active
SUMMER10
Summer promotion
Bookings only Max 500 uses Expires 31 Aug
£10 off
312 / 500 uses
Active
ELITE50
Elite plan launch offer
Membership only First month free Max 50 uses
100% off
38 / 50 uses
Active
FLASH25
Flash sale · 48h
All products Expired 12 Mar
25% off
891 uses
Expired
3 types
Percentage, fixed amount, or free shipping
3 places
Codes work at checkout, bookings and renewals
2 ways
Public codes, or private admin-applied discounts
4 controls
Scope, expiry, total uses and per-customer caps

Pick how much comes off.

Percentage off, a fixed amount off, or free shipping. Then control where the code works, who can use it and when it expires.

20%
Percentage off
Great for broad promotions where the saving should scale with basket value.
e.g. WELCOME20 · 20% off first order
£10
Fixed amount off
Ideal for predictable deals like referral rewards and next-booking promos.
e.g. REFER10 · £10 off
Free
Free shipping
Waive delivery on qualifying orders without discounting the items themselves.
e.g. SHIPFREE · Free delivery over £40

Build the coupon, lock in the rules.

Set code, discount type, limits, and expiry. Then publish and share.

  • Code setupUse a memorable code or generate one for a private offer.
  • Where it appliesLimit the discount to selected products or services or a combination of both.
  • Expiry dateStop the code working after a set date.
  • Usage limitsCap total redemptions or limit use per customer.
Create coupon
Step 1 of 3
Preview
SUMMER20
20% off · Selected products and services · 1 use per customer · Ends 31 Aug 2026
Discount type and value
%

Every place a code can land.

One set of coupon rules covers public codes your customers enter and private discounts your staff apply, across checkout, bookings and subscription renewals.

Applied via
Checkout
Bookings
Renewals
Public code Customer enters it themselves
Available
Available
Available
Admin-applied Staff add it to a record
Available
Available
Not available, renewals charge automatically

Validated before the customer pays.

When a customer enters a code, Priorly checks the rules before payment and updates the total only when the discount is valid for that checkout.

  • Checked before paymentCodes are checked before the customer pays.
  • Rules still applyDiscounts only work on the orders, bookings or renewals they were created for.
  • Updated total shownThe saving and new payment total are shown before checkout is completed.
Order summary
Personal Training Session£55.00
Protein Bundle£44.99
WELCOME20 applied −£20.00
Total £79.99 £99.99

No public code? Apply one yourself.

Add a discount to a booking or order record when the customer should not need a public code.

  • Booking or order recordsApply a discount directly to the selected booking or order.
  • No public code neededUse private adjustments for goodwill, corrections or loyal customers.
  • Kept on the recordAdmin-applied discounts stay attached to the record they were used on.
Add discount to record
BK
Mounjaro consultation
Emma Thompson · 6 Jun 2026 · £99.00
SUMMER10 will be added to this booking · £10 off £99.00 = £89.00

Run offers with proper controls.

Use public codes, private admin discounts and checkout rules without losing track of what was applied where.

30 days free. No credit card required. Cancel any time.