Know your business
by the numbers.

Track revenue, bookings, orders, customers, forms and reviews, each with its own set of reports. Ask Olly what changed, and why.

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Reports
Last 30 days · All locations
Revenue overview
Revenue & Payments
New Customers
Customers
Customer lifetime value
Customers
Retention & churn
Customers
Revenue & Payments
4 reports
Revenue overview
Track total revenue, trends, and period comparisons
£12,480 ↑ 18.4%
Payments summary
Transactions, failed payments, balances
143 Transactions
Refunds & credits
Refund totals and financial impact
£240 3 refunds
Abandoned checkouts
Drop-off points and recovery performance
19
ready-made reports, built in from day one
6
areas covered, from revenue to reviews
1 click
to compare any period against the one before
CSV
export and date filters on every report

Reports for every part of your business.

Every area gets its own space, so you can spot trends and see what's changing without building a report from scratch.

Revenue & Payments
4 reports
Revenue overview
£12,480 ↑ 18.4%
vs last month
Revenue overview
Total revenue, trends over time, and period-to-period comparisons
Payments summary
Transactions, failed payments, and outstanding balances
Refunds & credits
Refund totals, credits issued, and their financial impact
Abandoned checkouts
Where checkout drop-offs happen and recovery performance
Orders
3 reports
Product performance
Luxury Face Serum £4,284
Recovery Bundle £2,940
Yoga Mat Premium £1,820
Orders summary
Order volume, status breakdowns, and average order value
Fulfilment performance
Fulfilment speed and comparison between fulfilment methods
Product performance
Best and worst performing products over any time period
Bookings
3 reports
Bookings summary
47Total
91%Completed
2.1%No-show
Bookings summary
Total bookings, cancellations, completion rates, and busiest times
Service popularity
Most booked services and trend direction over time
No-show report
No-show rate and the revenue impact of missed bookings
Customers & Patients
4 reports
Retention & churn
84%Retention rate
3At-risk clients
Active143
At risk3
Churned2
Customer summary
Total customers, active segments, and lifecycle status
New customers
New registrations and growth over time
Customer lifetime value
Average spend and repeat behaviour patterns
Retention & churn
Retention rates, churn trends, and at-risk cohorts
Forms
3 reports
Drop-off analysis
426Started
12.7%Completion
Clinical confirmation question8.5%
Family cancer history6.8%
Low testosterone blood tests2.3%
Form submissions
Submission volumes and completion rates per form
Drop-off analysis
Exactly where users abandon forms, field by field
Answer breakdown
Most common responses per question across all submissions
Reviews
1 report
Review summary
4.6
Average rating across verified review requests
Review summary
Average rating, review volume, and satisfaction trends over time
Additional reports if prescriptions are enabled
Prescriptions dispensed
Dispensed volumes and trends, enabled with prescriptions
Dispensed on behalf
Posted scripts by business including discounts and line totals

Here's what five of the 19 reports actually look like.

These five are a snapshot of the detail every report gives you.

Bookings summary
Appointment volumes, completion rates, and busiest times
All locations
17–24 Apr 2026
All staff
All services
↑ Compare to previous period
Total bookings
47
3 upcoming
Completion
91.5%
43 completed
Cancellation
6.4%
3 cancelled
No-show
2.1%
1 no-show
Revenue
£3,290
From completed
Booking volume
Daily
Weekly
17
18
19
20
21
22
23
Busiest times
Peak: Tue & Fri 10am
9am
10am
11am
12pm
1pm
2pm
3pm
4pm
Mon
Tue
Wed
Thu
Fri

Stop digging through reports. Ask Olly the question and see the answer in seconds.

Olly can see the full picture across bookings, orders, subscriptions, forms and payments. Instead of jumping between reports, just ask the question. Olly answers in plain English, explains what is driving the number and flags what is worth looking at next.

"What was my best performing service last month?"
"Why did revenue drop in the second week of April?"
"Which clients are most at risk of churning?"
"Which form has the worst completion rate and why?"
"What are my busiest booking times this month?"
"Are there any anomalies I should know about this week?"
Olly
Your analytics assistant
What's driving the revenue increase this month compared to last?
April is up £1,620 (18%) vs March. Three things are driving it:
+34%
Group class bookings
+8
New memberships
£1,820
New: PT session packages
-£240
Refunds (3 orders)
Which clients are most at risk of churning?
3 clients show at-risk signals: Amanda Reynolds (2 overdue tasks, renewal blocked), Scott Tillman (missed last month's session, hasn't rebooked), and Billy Jones (payment failed twice). Want me to draft outreach messages for them?
Ask Olly about your analytics...
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